BIO
Hey I'm Jemma — multi-disciplinary creative, based in Sydney, with over 6 years of experience crafting visual stories across digital, editorial, and lifestyle spaces.
I'm a brand and marketing generalist — part strategist, part writer, part maker. I thrive in working in small teams doing good things for the world - startups, purpose-driven organisations, sustainability, the arts. I help with positioning, content and creative direction, with a particular interest in brands that are building something worth believing in.
Currently brand and marketing manager at Bondi Wash, a Sydney-founded natural lifestyle brand.
Also bringing to life a new challenger brand, WASH WILD - now available in 600+ Woolworths stores and on Amazon. Currently leading the re-brand and national rollout - stay tuned @washwild.
Before I dived into marketing, I spent three years at WWF-Australia - I become responsible for all project reporting. Basically turning pretty complex science and messy conservation outcomes into stories that governments, major donors and corporate partners actually wanted to engage with. I still very much care about sustainability, climate.
GI can hold the strategy and write the headline. I'm most useful to startups and purpose-driven organisations who need someone who can think clearly, move quickly, and give a brand a genuine voice.
Skills
1. Visual Identity
Creating thoughtful, cohesive brand identities that reflect your story and values, from logo design and typography to color palettes and brand guidelines.
2. Web Design
Designing intuitive, elegant websites that balance aesthetics and usability. Whether it's a portfolio, landing page, or full site, I craft digital experiences that connect.
3. Photography
Capturing authentic, atmospheric visuals that enhance your brand and tell a story — including lifestyle, editorial, product, and brand photography.
4. Graphic Design
Designing visuals for both digital and print, including social media assets, lookbooks, packaging, posters, and other creative collateral.
Tools and software
Shopify
Full back-end experience - reporting, theme management, web development.
Canva, Capcut
Graphic and video editing
Google & Meta Ads
Paid advertising
Amazon
Experience launching and managing Amazon stores via both sellor & vendor central.
Experience
Freelance Digital Designer & Photographer
France & International
'13 - present
Working with brands, agencies, and creatives to craft visual identities, design engaging websites, and capture photography that tells authentic stories. Projects range from brand launches to editorial campaigns.
Senior Digital Designer
Creative Agency, Paris
'16 - 2018
Led design projects for lifestyle, fashion, and cultural brands. Oversaw concept development, UI/UX design, and visual direction while collaborating closely with copywriters, developers, and photographers.
Graphic Designer & Photographer
Boutique Studio, Lyon
'14 - 2016
Created branding, print materials, and social media visuals for small to mid-sized businesses. Handled in-house photography for campaigns, products, and brand content.
Junior Designer
Design Studio, Marseille
'13 - 2014
Assisted in the creation of brand assets, editorial layouts, and basic web designs. Supported senior designers and contributed to photography shoots, gaining hands-on experience in multidisciplinary creative work.
Where I like to help
Writing that sounds like a person
Campaigns, interviews, the email that needs to land right
Launching something from stratch
From brief to build, I've done this from scratch more than once and know where things usually go wrong.
Hands-on marketing execution
You need someone who can just figure it out
Creative direction
Let's launch something new. I love bringing together words and visuals to tell the story.
Project management
Managing creatives to bring something to life
Where I like to help